Clarity in action

Slide transformation

Scientific slides often contain strong information, but weak hierarchy.
This page shows how dense, technical content can be reworked into clearer, more focused communication for investors, partners, and broader scientific audiences.

Each example highlights the original slide, the redesigned version, and the reasoning behind the change — from simplifying content and sharpening hierarchy to bringing key numbers and messages into focus.

Simplifying content

  • Too much text for fast reading

  • Too many equal visual points

  • Market sizes and company messages compete

  • Main takeaway is unclear

Before

  • One core market message comes forward

  • TAM and SAM are easier to compare

  • Extra content is removed

  • Visual hierarchy is clearer

After

Introducing the general problem/context, improving visual reading

  • The problem statement is text-heavy and visually flat

  • Key facts about PET are present, but hard to grasp at a glance

  • The slide feels informational rather than persuasive

  • The environmental context is weakly connected to the technical content

  • The logo is deformed

Before

  • The environmental problem is introduced immediately through imagery and structure

  • Key PET facts are shortened and grouped for faster reading

  • The slide balances context, facts, and narrative more effectively

  • The visual system makes the message more memorable and relevant

After

Clarifying complex workflows

  • The original diagram contains all the information, but the structure is hard to decode quickly

  • Work packages, tasks, and relationships compete visually at the same level

  • The reading path is unclear, so the viewer has to work to understand dependencies

  • The slide feels more like a raw planning document than a presentation visual

Before

  • The workflow is reorganized into clear, color-coded modules that are easier to distinguish

  • The hierarchy between work packages becomes much more immediate

  • Arrows and visual grouping make the relationships easier to follow at a glance

  • The slide becomes more memorable and presentation-friendly without losing the core structure

After